Jane Castro is a journalist and media enthusiast. She graduated from the University of Bacolod in the Philippines. She loves skating, scuba diving, and archery on her free time.

People today desire to fit into the realm of normal. Women especially feel the need to conform to the ideal, particularly in the area of physical attributes. Today’s media typically features women with a highly attractive physique. The media knows this will attract male viewers. Women know if it is true for the media, then it must be true for them, as well.

Let’s face it. All women want to feel attractive in the eyes of their mate. Even when a spouse or intimate partner finds their partner attractive, some women have a hard time believing it. A woman feels vulnerable in the bedroom.

Numerous aspects of a relationship change after a child is born. Some factors include, less personal time, infrequent couple time, tighter finances, and increased stress. A couple’s love life may no longer be at its peak. The woman in the relationship often blames herself. With all the jokes about adding that extra stitch during an episiotomies, a woman may feel she is less than stellar when it comes to lovemaking.

Medical situations can arise as a result of childbirth that requires treatment. Stress incontinence can be a problem for some women after delivering a child. A cough or sneeze can create a puddle. This can undoubtedly affect a person’s self-esteem.

Kegel exercises are suggested by many OB/GYN professionals to help eliminate the problem. This exercise helps to strengthen and tone the muscles in the area. For some women, Kegels just don’t seem to help. This further accentuates the problem for the woman. She then asks her doctor for advice on the topic. On the part of the doctor, it is very crucial to respond appropriately to such questions. But with the use of technology where doctors can communicate through the internet. This is why medical practice marketing plan using SEO content is now a thing.

It is embarrassing enough to lie back on the examining table under an overgrown napkin. A lady bringing up issues of not enjoying sex is difficult. To further add the fuel to the fire, she then must explain that the Kegels were ineffective. This moment of extreme vulnerability is often emphasized by the doctor who cannot offer much comfort. The gynecologist attempts to reassure the woman that all is normal and sends her on her way.

There is surgical procedures available to stop the problem of incontinence. Also, procedures exist that can help tighten up muscles in the vagina. Such procedures may sound very appealing to a woman, but what problem will such a procedure solve? Eliminating incontinence may be medically warranted for some women. Tightening genitals for greater sexual gratification is a more controversial situation.

Dr. David matlock, a plastic surgeon and OB/GYN from L.A., has received a trade mark for the term “laser vaginal rejuvenation” (or LVR). LVR refers to a procedure that uses a laser to cut and cauterize a woman to improve her genitals. The procedure was derived from another surgery, performed with a scalpel, to improve incontinence in women. A laser that is approximately the size of a ball-point pen, can cut and suture the woman. The outpatient procedure takes about one hour.

The results will be a tightened vagina similar to what the woman experienced before giving birth.

Recovery for the surgery is similar to that of an episiotomies. A lady can usually return to work in a few weeks. The first two or three days following the procedure are the worst. The doctors that perform the surgery describe this time as a time of “discomfort”. We all know what that means–it hurts. That is probably what someone would expect following a surgery of the sort.

Many patients who have undergone the LVR surgery, have shown a high level of satisfaction after the surgery. This outpatient procedure costs around $7000 and is not covered by insurance. LVR is considered cosmetic surgery. Is LVR a newer technique for doctors to prey upon women’s feeling vulnerable in the sexual arena? Maybe LVR is the answer to many women’s prayers.

One patient arrived at the doctor’s office for an examination to see if she qualified for the LVR procedure. She explained that she no longer enjoyed sex. Her partner complained that he could no longer feel her. After delivering her third child, it was easy to assume that the problem resulted from childbirth.

After her exam, the doctor explained that she was normal and had no reason to undergo the surgery. The doctor recommended

Another avenue for her stress incontinence, but felt her husband may suffer from erectile dysfunction.

Keeping this in mind, patients would undoubtedly feel that the doctors must have their best interest at heart. A patient looks to their doctor for sound advice. When someone has a problem, they certainly want a solution. Doctors providing LVR offer a solution that may not be for them, but also may provide just the answer they are searching for.

It is hard for a doctor to walk the line when performing LVR surgery or other cosmetic surgeries INVOLVING THE GENITALIA OF WOMEN. Revirgination is another surgery that has some doctors catching a little heat from other professionals. Doctors performing LVR claim to be empowering women with options and choices about their bodies.

Take a close look at the cost associated with learning how to perform LVR. There is a monthly fee involved, too. Patients may rethink the surgery if they understood that the LVR surgery is being taught right alongside a business model. It is much like a franchise.

Medical necessity is an indication for some specific treatments, but having LVR or other surgeries on gentalia are considered by many doctors to be a bad idea. A painful scar or loss of sensation can result. This may be a significant price to pay simply for aesthetic reasons.

The media portrays women in sexual context because it sells. LVR sells well, too. The thought that women must be perfect to be beautiful has seeped into the mind’s of women everywhere. Are such surgical procedures medically necessary for physical and emotional health, or are they simply a way for medicine to merge with big business?