It’s time to take your online marketing cleverness and apply it to your offline marketing strategies. At such a time that you would ever need to discuss SEO, at most times it centers on strategies for your marketing and such recommendations as the inclusion of your keywords, the possible fixing of your title page, assessing your citations, and looking over your reviews.
You can check the reviews of the experiential production companies for the hiring. They are using the right keywords to have advantage in the implementation of the correct strategy. The procedure requires the skills and intelligence of agency to get the desired results. You can learn everything about it to have effective benefits.
These are the things that push for the appearance of your website at higher rankings than one would anticipate. The thing is, the offline aspect of things is not quite touched upon or thought about when it comes to the grand scheme of things.
One of the most vital things you have to take into consideration is the use of reviews. Reviews make up such a large portion of SEO that, without them, your website’s ranking would crumble.
Get Reviews with QR Codes
A way to help generate reviews is by use of a QR Code. QR Codes are the wave of the future. You can scan the code with your mobile device and it takes you directly to that product’s website, where you can review the product. If you made it so that people could use QR Codes and be directed to a review page, you are allowing your prospects to see the reviews of others and it could push more traffic to your website.
A whopping 88% of potential customers use reviews sent in by other customers to decide whether or not to purchase their item (or trust the info found on that website).
It would also be a benefit to add a QR Code for your website to a reviewing website, such as Yelp, YP, or Yahoo!, and through this, you’d be able to get more customer product reviews for your product or your website’s information. QR Codes truly are a good thing to use, but make sure that, whatever reviews were left with you through the use of it, could be seen on your website.
If you were to use Google+, you would only show as having reviews and ratings from that site specifically. You would not get information from other sites if you had your website’s QR Code on other sites.
Basically, you really have to make your business desirable, especially the act of making people want to review your website/product/service, which translates to having to make it easy for them to do so.
If you are going to use a QR Code, then make sure that whatever link you combine with the QR Code, the link leads directly to the review page. Be sure to lay it all right out for your customer. Have easy-to-follow instructions, and if you get raving reviews, lead your potential customers right to the raving reviews, and they may be more inclined to buy your product and leave a positive review themselves.
Regarding receipts…you have the freedom of will to make changes to your receipts, so that, for example, everyone who gets a receipt has a QR Code right on it so that they can go to the review site and leave positive reviews.
Online and Offline Strategies Together Are Unbeatable
In all, your online strategies can be coupled with your offline strategies not only as a form of initiative, but as a very smart business plan to help boost your website’s popularity.
Offline businesses can take pages out of the book of online businesses and benefit from that quite well.
You should now be questioning this: How do you blend them together for the best result?
Answer this question by asking yourself other questions. What do you want to get out of this? What approach would work best for your website? These are some goals that you can strive to:
- Bringing even more traffic to your website
- Bringing a high level of awareness to your brand and website
- Bringing more strength to your brand and website
- Going the extra mile and making a special “opt-in” list for your email marketing campaign
- Bolstering your popularity, you’re positioning, and your trust-worthiness
- Possibly benefitting from would-be partners who’d approach you and offer you a partnership
These are just a few goals you can aspire to. There are many more that you can come up with, just make sure you create feasible goals with a timeline. If you’re setting your goals too high, you might be disappointed because it wasn’t possible to achieve them in the first place. Set small goals first, and then once you accomplish them, you can start to aim higher and higher as time goes by.
You also have many methods of promoting your product/website through offline advertising. You can use some of the following:
- Street signs
- The newspaper
- Press releases
- Mail outs
- Business cards
Again, these are just some of them. If you were looking to push/promote your product/website online, you’d have options. You could easily utilize:
- Email marketing campaigns
- Article marketing campaigns
- Social networks
- PPC (pay-per-click) advertisements
- Unique banner advertisements and text-based advertisements
There is a way to blend both online and offline methods together, and you may agree even more with this, as opposed to the singular methods. You could go ahead and fashion together some different styles of ads, then do one of the following with it:
- A radio or printed ad
- PPC (pay-per-click) advertisement
- Exposing your product via social media
At this point, you will want to create and launch your campaigns of ads to these sources. However, there are 3 types of launches you would need to consider in order to make your launch more of a success. The best thing to do would be to choose 1 of the 3 types of launches that would complement your product the best:
A simultaneous launch is where you basically throw all of your campaign ads out on the Internet and offline at the same time, and hope they all do reasonably well. This is the most common way to launch an ad campaign, and many people elect for this way because it is considered to be a whole lot easier.
Jane Castro is a journalist and media enthusiast. She graduated from the University of Bacolod in the Philippines. She loves skating, scuba diving, and archery on her free time.